During the tour stages, it will also be possible to test ride the Ducati Scrambler Icon or book a test at the nearest Authorised Dealer. In addition to this, in the spirit of customisation that represents one of the cornerstones of the Ducati Scrambler philosophy, Van Orton Design has brought its creativity to a version that will tour Europe.Įach stage of the Next-Gen Tour will have a different and special programme with numerous surprises to entertain and amuse participants.Įverything will revolve around the new models in the range: Ducati Scrambler Icon, Ducati Scrambler Full Throttle and Ducati Scrambler Nightshift, three versions that confirm the simplicity and authenticity that have always represented essential values for all Ducati Scrambler enthusiasts, while simultaneously becoming contemporary, colourful and endowed with an even more lively personality. The Italian duo is among the popular exponents of European digital art and, for the occasion, they expressed their creative principles based on the concepts of the second generation Ducati Scrambler, taking care of the image of the entire tour. The Next-Gen Tour project is recognisable by its visual and graphic identity, developed in collaboration with Van Orton Design. Five of the most important European cities (London, Milan, Munich, Madrid and Paris) will host the five events in 'cool' locations, totally in line with the brand's way of being, where you can immerse yourself in the Scrambler Ducati world and enjoy the vibes that have made it so well known with over 100,000 bikes sold in 8 years.
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